Snapchat Lens Creator

Updated April 2026 with current Lens Insights figures.

To date, my Snapchat lenses have accumulated 6.21M plays, 12.11M views, 616.4k shares, and 6,893 favorites (all-time, Lens Insights). That started as a personal interest in AR filters and grew into paid work on Fiverr alongside my own experiments.

Between 2017 and 2020 I shipped 42 lenses for myself and clients. A few that carried the most usage include Go Crazy Facetime (~2.9M plays), Face Ghosting (~1.2M plays), and BIG SMILE (~520k plays).

Snapchat’s audience tools also frame the scale of the ecosystem: a reported ~596M–623M potential audience for lens users, with strong reach in markets such as India and the United States, and device mix roughly Android (~70%) vs iOS (~30%)—a useful nudge to optimize for real hardware, not just the phone on your desk.

Not every submission cleared review—both Snapchat and clients sometimes said no—but those passes became feedback loops that made the next lens better.

I wrote a small utility to turn GIF or video into PNG sequences for pipeline work; other Lens Studio creators picked it up too. GIF/Video to PNG for Lens Studio

It’s been rewarding to turn AR filters into a side hustle. I also spoke with Snapchat by phone to share Lens Studio product feedback and help improve the tool for creators.

I want to go deeper on Meta Spark next. The official learning hub is here: Spark AR / Meta Spark learn—if you know tutorials that translate well from a Lens Studio mindset, I’d love your recommendations.